Management Team

Robyn Headshot SizedRobyn Barsky, Co-Founder

Robyn Barsky is an exceptional professional coach who brings over 20 years of executive, marketing and operations experience in the corporate and non-profit sectors. As Get What You Set’s co-Founder, Robyn built an arsenal of novel and transformational “recruiter-smart” strategies that have helped scores of job seekers and professionals gain clarity to accelerate their careers. She has delivered these tools through seminars at numerous universities including the Harvard Business School, professional networking associations, community organizations, and for high-caliber career expos led by ABC’s Good Morning America Workforce Contributor. The tools have found acceptance across cultures and generations.

Previously, Robyn was SVP/COO of the Jewish Funders Network, where she transitioned a dormant networking organization into an international provider of leadership, education and services to independent philanthropists and foundations. As Associate Executive Director of the Women’s Sports Foundation (founded by Billie Jean King), Robyn helped position the organization for expansion by establishing a viable brand presence to broaden its impact and reach. As Director of Sara Lee Corporation’s 1996 Olympic Games Partnership, Robyn created protocols and pathways that enabled access for 23 brands, including Champion, Hanes, Coach and Hillshire Farm, to drive $500 million in licensed product sales and create $200 million in new business in 17 countries. Prior to Sara Lee, Robyn was Vice President of World Cup USA 1994, directing the development and execution of the domestic licensing program, which generated over $300 million in sales and helped provide over $50 million surplus for the event.

Robyn earned an M.B.A. from The George Washington University and a B.S. from St. John’s University.

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Ira Ziff, Co-FounderIra headshot 1

As the creative force behind Get What You Set, Ira Ziff has transformed the process of self promotion into a revolutionary and no-nonsense system for career development, professional achievement and profitable business generation. Get What You Set evolved within Precision Research Group, a boutique executive search and outplacement firm that Ira launched a dozen years ago with zero contacts. Deploying his ingenuity and tenacity, Ira grew PRG into a leading retained search provider in the debt finance sector, serving finance companies such as GE, Citi, CIT, Wells Fargo and Key Bank. Many of these companies turned to Ira after various failed searches conducted by national, brand name firms.

While serving as a “go-to” recruiter for his clients, Ira re-invented an outdated and dysfunctional model of traditional job search and career transition. Scores of candidates and professional service providers recognize Ira for unlocking their subconscious to discover their professional value, conquer their fears and increase their marketability.

Previously, Ira was ranked as a top performing sales executive for one of the most profitable and innovative privately held medical supply firms in the U.S. He was credited with rapidly transforming a dead territory and converting large institutional prospects into coveted clients in one of the industry’s most competitive markets. A graduate of The George Washington University, Ira lives in New York with his family.

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